Surge soda, the glowing green liquid sugar-and-caffeine bomb that was among the best discontinued sodas of the ’90s is back.
The beverage, which existed from 1996 until the early 2000s, has been the subject of a nostalgia-fueled online campaign to lobby the company to bring back the drink. A Facebook group devoted to Surge has more than 129,000 likes, and Coca-Cola said in a statement that it’s reissuing the drink thanks to “a passionate and persistent community of brand loyalists who have been lobbying The Coca-Cola Company to bring back their favorite drink over the last few years.”
Surge will be sold only on Amazon.com, which represents the first time a Coca-Cola product has been sold exclusively through an online retailer. Surge’s relaunch will also be an experiment in social media marketing for the brand, since it said it will not invest in any traditional marketing for this product. (via Time)