As reported by BBC News, some women at the 2012 International CES (Consumer Electronics Show) in Las Vegas have expressed frustration regarding the “booth babes” hired by some companies to promote their products. Some scantily clad or dressed in tight, form-fitting clothes, the models sparked debate as to whether their presence was merely an effective marketing strategy or rather a reflection on gender relations.
The BBC examines the debate; the video captures several uncomfortable exchanges, including this gem by Gary Shapiro, CEO of Consumer Electronics Association:
Your efforts to get a story on booth babes…is cute, but it’s frankly irrelevant. –Gary Shapiro, CEO Consumer Electronics Association, to the BBC
The video, as well as a handful of photos, are below. What is your take on the “booth babes” controversy?