The Ruby Suns – Cranberry

Fight Softly is the second album for Sub Pop by New Zealand’s pop masters The Ruby Suns. Ryan McPhun has the kind of voracious musical mind that cites as equal influences ‘80s New Jack Swing and modern Angolan kuduro, Fleetwood Mac and Britney Spears, Brazilian tropicalia and Argentinean cumbia. He’s the kind of diligent, meticulous soul that spends days hunched over a laptop in a tiny rented studio in Auckland, NZ just to perfect a sequenced drum track (mission accomplished). And Fight Softly is the kind of head-spinning combination of big-picture vision and sumptuous detail that only comes from an artist with an urgent need to express all the stuff he’s seen. And you can dance to it!

Melodies are scuzzy and digital, no guitars strummed or basses plucked. McPhun’s soulful upper-register croon, swallowed into the mix, replaces group chants and full-throated singalongs. Rather than an album of clearly-drawn influences, Fight Softly is a unique, inscrutable synthesis, more itself than anything else.

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The Ruby Suns - Cranberry